"Unlike conventional digital ads, ad matching happens directly on the user's device, so a user's data is never sent to anyone, including Brave," the company said in a blog post (Opens in a new window).Īt first, the ads will appear as a tiny pop-up in the corner of your screen as you browse the internet. However, Eich doesn't want to eliminate online ads, only strip out invasive web tracking.īrave's new reward program will do this by serving up ads that'll preserve your digital privacy. By default, the browser comes with an ad blocker. "The idea is for users to get the big revenue share and give back to their top sites and creators," Brave CEO Brendan Eich tweeted (Opens in a new window).Įich, a former Mozilla CEO, has been talking up the revenue-sharing idea since 2016, when the Brave browser first launched. Instead, Brave wants you to spend your digital tokens on rewarding your favorite publishers on the internet, such as news websites or YouTube personalities. You can't withdraw the tokens you've earned and convert them into cash. But it estimates participating users will be able to earn around $60 to $70 this year, and possibly around $224 in 2020.
The company behind the browser, Brave Software, won't begin rolling out the actual token rewarding for another several weeks. Once activated, it'll serve ads that you can view to earn a digital token called BAT. The revenue sharing will occur through Brave Rewards, an opt-in feature now available in the test build (Opens in a new window) of the browser's desktop version. The remaining 30 percent will go to the browser's developers.
On Tuesday, the privacy-focused Brave browser began previewing (Opens in a new window) the new advertising model, which promises to funnel 70 percent of earned revenue to users who load up and view the ads.
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